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Stop wasting time with word clouds 

Word clouds and frequency tables aren't all they're cracked up to be. Because they surface only the most common words and phrases in a body of text, they tend to highlight obvious, topic specific language that will leave your stakeholders wanting more.  

But the best insights are the ones that surprise you, and these tend to live beneath the surface of your data. Relative Insight makes it easy to move beyond the headlines and find them.

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Efficiently spot the differences between audience segments 

Other text analysis tools give you the headlines about what audiences are talking about. But not all audiences are created equal and the most powerful insights lie in understanding what makes a particular segment unique from others. 

Relative Insight's comparative approach makes honing in on the unique attributes of different audiences quick and easy helping you uncover contextualized insights that other text analysis tools can't. 

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Keep on top of trends with powerful visualizations

Understand what customers and target audiences are talking about at-a-glance. Simply select from our library of topics or define your own and apply them on top of customer feedback or social conversations to see how customer experience, brand perception and relevant public discourse are changing over time. 

 

 

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